Here is what we've heard.

You wash the hair, shave the beard and clean the body with the same shampoo/soap. Whether you like a quickie shower or a lingering one, the soap does the job. You are clean and the hair and skin feels amazing. 

The ESP is the favourite, but you also like the fresh clean scent of the Regular Bar. And most interesting, the Basic Bar is the creamiest, the black Charcoal the sexiest and the Guinness Irish Stout... Sláinte! 

You may not care that the Apple Cider Vinegar cleans, condition, restores the PH or adds minerals and vitamins to your skin. You just like the way it feels after and you like the results. Where did that dandruff go?

Funny that the rashes and itching have gone away. The eczema and psoriasis are kept at bay. Is it the smooth X Cream on the face, hands and elbows that does the trick? You love that cream so much, we made it in a bigger size!  And then we made the trio for you no fuss guys... the all in one X Pack,  the head to toe soap, the vinegar rinse and the X cream.

You are cautious about the dangers of commercial chemical filled deodorants so you asked us to make a natural one. We made Lemongrass Anti- Odour Bar. You tell us it is the best natural deodorant you have ever tried. 

You tell us you are a mechanic, maybe as a profession, or as a hobby. The grit and the grease are part of you. You tell us you are a roofer and have constant tar under the fingernails and embedded in the callouses. You tell us you work construction and athlete’s foot can be an issue. And then you share that the Neem Salve does the trick. It dissolves the grease and tar, clears the feet and softens the rough skin. You scrub hard with the Nori Neem Soap (it has the pumice sand) and then apply the salve. And a miracle happens.

You love the natural smells.  Your partner adores the scent of the Spoil Me Body Oil and that is all you need after showering. 

Beard lovers out there still adore argan oil and now that we have added pure essential oils to our store, you love us even more.

For all you males out there, fathers included, you are most welcome.

BTW, gals, it works for us too.